A friend of mine was chatting to me (over a pint of beer of course) and voicing his opinion that people's priorities are changing because of the global credit-crunch. He said that people will start to find that the priorities as to how they spend their money will drown out the likes of being ECO-friendly in order to give priority to putting food on the table, worrying about their job security, and keeping a roof over their heads. This was almost an absolute stance on how the world is changing right now.

The problem is..... he's right. Or so it would initially look.

BUT what I pointed out is that here on Click4Carbon we're NOT trying to make people change their lifestyle overnight, or start investing their own monies in being environmentally content. What we're doing here is giving people the same tools they are likely to use regardless of the credit crunch. People still use the internet to search. People still buy stuff online. People still look to have a weekend away somewhere.

Granted, what people are searching for might be changing.... the 42" LCD TV might be on hold until next year, but people buy things every day on the internet. People are always looking for information , and people are always searching for a bargain, even if it is just for a new nail file.

Christmas is going to be hard for a lot of people this year, but do you think they're going to buy nothing? OF course they do.... but its more likely to be a cut down version of what they'd ideally like, or an interim solution of what they need.

So in retort to my friend I ask everyone to keep on using Click4Carbon.com as their primary search engine. Advertisers might not be happy to spend quite as much on their advertising at the moment, but that doesn't mean they're stopping advertising. We can all keep the flag flying for a greener world without being frightend of the cost or changing our lives.